Biocoda: a site for a contract laboratory

Third of six. A contract lab is a product with no visual form: no screen, no box, only a protocol and a date.

Biocoda runs assays to order: a sample arrives, a report leaves. There is nothing to show — no interface, no packaging, and photographs of test tubes look the same in every laboratory on earth.

So the build rests on schemes and comparisons. `StatementHero` opens the page with a claim instead of an image. `SchemeOverview` draws the path of a sample through the lab, `FlowPanel` what happens to the data once the instrument is done. `RangeChart` shows the spread of values: for a laboratory that is the product — not the average, but how narrow the corridor is.

Biocoda: the homepage scrolled top to bottom

One comparison instead of ten arguments

In the middle sits `BeforeAfterSplitSlider`, a curtain between two states of the same image. For a lab it is the most substantial section on the page: it shows the difference the client is buying without a single adjective.

Then `ProgramCards` with the formats of work and `TeamGrid` with the people. In a service with no product, the people are the product, which is why the team comes before the prices rather than after.

What this build demonstrates

An acid lime primary on a very light blue, with near-black ink. The pair is loud on purpose: laboratory sites are usually blue and identical, and standing out in an inbox matters more than being calm.

The display face is a serif — an unusual choice for this niche — and the body face a grotesque. Changing one line of config changes both, and the headings in all thirteen sections follow.

Four things we do well
The spread, not the mean
What it looks like inside
What happens to a tube once it has been booked in
One sample, photographed before clean-up and after it
02Keep reading

More from the blog

Two, never more. A longer strip turns the end of an article into a second index page, and the reader has already chosen once.